What to look for in natural beauty brands?

Good morning lovely readers! I know people always have a lot of questions when you start to look at the beauty products you currently use to migrate to more nature/chemical free products. One thing is sure, not all chemicals are harmful and some have low aide effect on your health. It is important to know the effects of the ingredients in your day to day beauty products but I try not to go crazy about it. After all, not everything in nature is good for you either. So, this is not sponsored but here are 2 apps I use the get a better understanding of the ingredients in my products: Think Dirty and Healthy Living. These apps also help me make an informed decision while at the store easily. I suggest not to rely solely on these apps but to also make your own research and be mindful of what works on your skin or body. I get a little technical with the below terms so feel free to research them or as questions in the comment section below.

App review


Think Dirty

I have been using this app for years now. I find it great for a quick look in your bathroom cabinet (you can tag your products) or in store if you need a quick look. You can search by name or even scan the product you want the “toxicity” of and if it has been verified, you can find it with an associated number and colour. My favourite part of this app is that you can get more information on certain ingredients, thus decide if it is a risk or if you are ok with the content.

img_7419They rank the products from 0 (all good ingredients) to 10 (high level of toxic ingredient).

img_7420Furthermore, you can look at each ingredient to get a description of usage, health impact and explanation, just to name a few.



Healthy Living

I recently heard of this app and decided to download it to try. It works very differently than Think Dirty. Instead of researching for the “toxicity” of products, this app suggests better options. For example, you can browse products under various categories, e.g. sunscreens/best moisturizers and it will show EWG verified and other good options.

img_7416img_7417 You can also scan or look up products. Once you click on the desired product, you will see three categories with meters for allergy concern, cancer concern, and developmental concern in green, yellow or red.

Ingredients I watch for – aka nasties


This is the one thing I always watch for in products: how is it scented? I love the use of natural oils or flowers but I try to stay away from everything else. The sad part is once you start looking for it, you notice it everywhere, even in natural beauty products and handmade product. It is possibly a carcinogen, allergen and is sometimes referred to as an endocrine (hormone) disruptor.

DMDM Hydantoin

This is described on the app as a formaldehyde releasing agents and is considered group 1 carcinogenic to humans by IARC International Agency for Research on Cancer. It also is an allergen but the ingredient is not always listed on the label so beware.

Paraben (all families)

It is a group of compounds used as an antifungal agent, preservative and antimicrobial in creams, lotions, ointments and other cosmetics, including underarm deodorant.

Ingredients I am ok with – chemicals to be careful

Glycolic Acid and kind of acids

Surprisingly, this is a chemical peel use mostly as exfoliant and ph adjuster but you want to be careful as it may cause skin irritation and sun sensitivity.


It is a common synthetic, antimicrobial preservative used genuinely in cosmetics. It may cause skin irritation and is an allergen.

Peg (10 or 20) Dimethicone

This is used as a thickening, solvent, softener and moisture-carrier agent. It may cause irritation, itchiness and you have to be careful of contamination with ethylene oxide or by-product 1,4 dioxane.

Things on my list of products to try

There are a few brands I discovered or heard about and would love to test them as well as learn more about them, such as:

  • Indie Lee;
  • The Honest Company;
  • Arbonne (although I have high doubts about the full ingredient content);
  • Sunday Riley;
  • Fresh;
  • Juice Beauty;
  • FAB (First Aid Beauty);
  • Tata Harper;
  • Lavanila;
  • Drunk Elephant;
  • Tatcha;
  • Caudalie; and
  • Origins.

This is not an exhaustive list of everything I would like to try but brands considered “green” or on the more natural side of ingredients that I am considering for testing. If you have tested one or more of the above, please share in the comments below your feedbacks. So far, I have tied only one or two products of the brand Indie Lee, Sunday Riley, Fresh, FAB, Tata Harper and Caudalie.


In conclusion, I look for brands with health in mind as well as naturally sourced ingredients. I do realize that at this point in my transition, I am not intense on having everything from natural ingredients and I realize that some chemicals have benefits (glycolic acid for example). Therefore, I accept those ingredients in the brands and products I rely on daily for my beauty regimen. I hope this will help you make conscious decisions on what you would like in your beauty brands and which you would prefer to support. As always, please DM me or leave comments below. I really enjoy reading you and sharing with others. If you want to get notified every time I post, don’t forget to subscribe and follow me on social media (my Facebook Page is where I post all the articles but you can find regular content on IG). I hope to see you back on the blog soon but in the meantime, have a lovely day.

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