Today, I had a whole other post for you guys but my heart wanted to discuss this really nice thing at Sephora that was launch at the beginning of the summer. This is not a sponsored post, although that would be so cool. I wanted to share with you what I noticed a little while ago at Sephora Canada on their website. They added a green logo “clean at Sephora” to some of their product. I was so enthusiastic and excited that a big brand like theirs decided the promote natural beauty products. But what does the logo stands for? I did some research online and there is not a whole lot of information out there but here is what I found.
Customers have been asking for a while what ingredients are used in their beauty products. We become more aware of the armful effects of certain chemicals or synthetic ingredients. According to their website, they met with brands to discuss the contain of products sold at Sephora. The main aspect of this campaign is to help customer find brands and beauty products free of the following ingredients, which will eventually grow:
“Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. “(1)
This is great news! As you know, I really enjoyed the brand Beauty Counter which has a similar concept to avoir certain ingredients in their products.
I was happy surprised to see so many brands appear in the various categories. There were some that I already knew about; Indie Lee, Tata Harper, Boscia, Tatcha, Origins, Drunk Elephant, and Caudalie. I also discovered brands I have never heard of like Coola, Biossance, Consonant, Ren Clean Skincare, Herbivore and Youth to the People. There are many more on their website.
I am curious to see if any of you notice this new sticker on some of their products. Did it influence your purchase? Will you go and have a look at their website? Please leave comments below and don’t forget to like the post if you like the content and would like to read more. I hope to see you on the blog soon and wish you a very good day.
(2) Review by Well+Good